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White Papers & Research

Optimizing Marketing Spend for the Modern CMO

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This White Paper explores the four emerging challenges CMOs and Marketing Directors face as digital spend surpasses investment in traditional marketing methods. With close to 70 marketing channels now available, this paper highlights purchasing strategies to help marketing professionals fully optimize spend.

Identifying Procurement Waste in Indirect Spend

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This white paper explores the causes of procurement waste within indirect spend and identifies cost reduction strategies to overcome inefficiencies and wasteful purchasing behavior within your business.

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