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The countdown to Zero has begun.

Analysts at blur have recorded a seismic shift of attitude amongst businesses wanting to shape up for the new economy by improving efficiency, reducing waste and properly harnessing the power of technology. We call it the journey towards Size Zero and away from old school business.

Size Zero means operating at maximum efficiency by breaking rules. It means concentrating on the parts of the business where value is created, and being ruthless in the war on waste. Doing more, with less.

Over the next six months we will be exploring the phenomenon of the Size Zero Enterprise and what it means for blur and our customers. We’ll be talking to experts around the globe, doing our own research and sharing our findings here on these pages.

 Philip Letts