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Marketing professionals will forever and always be responsible for building the brand, customer engagement and increasing acquisition. However, with the changing landscape of global business and a greater focus on cost cutting strategies, CMOs, Marketing Directors and their teams are increasingly more accountable for demonstrating the pure return of their marketing spend. Yet do they have sufficient resources to do so?
The adoption of a B2B Marketplace gives CMOs the overall visibility they require with a more sustainable approach to managing purchasing behavior within their teams. In parallel, marketing delivery and implementation teams have the agility and autonomy they need to deliver against specific projects. It’s a win-win all around.
blur’s Marketplace offers:
Benefits of working with blur to help you reshape the way you apply your marketing spend:
GroupM Worldwide Media and Marketing Forecasts