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To produce a series of six high quality DVDs pushing a specialist procedure to different target audiences. The series included in-depth instructional training videos for medical technicians, a short general guide for the patient and a promotional marketing trailer for exhibitions. Critical to success: a video maker with proven expertise in the medical sector.
Admittedly it was a tricky brief; pitching agencies needed to create a storyboard that wove both training and promotional elements into a full operational clinical setting. Finding a needle in a haystack springs to mind! However, thanks to blur’s ability to tailor their search within a bank of over fully vetted experts, they were able to find the right needle. Fast.
...and just 8 weeks for the entire mini-series to be filmed, edited and delivered.
Using blur gave GE Healthcare immediate access to a fully vetted bank of specialist video makers. Most importantly, blur saved time by cutting out the legwork required to source a niche supplier.
...with an impressive portfolio that included a high profile BBC medical documentary. The resultant mini-series was so successful that the client re-commissioned additional videos. No Oscar as of yet, but there's still plenty of time...
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