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Berlitz’s goal was brand awareness, specifically the creation of an online video competition that would increase the company profile socially. The requirements for the project were intricate including development and roll-out of a new marketing strategy, campaign management, social media optimization, demographic targeting analysis, SEO and creation of a microsite specifically for the campaign. Finding the right supplier for the job was going to be tricky.
Berlitz didn’t want to be restricted to using a local supplier. They came to blur with their project brief and submitted it onto blur’s platform, and after some refinement with our dedicated Project Success team the brief was released to blur’s community of over 50,000 service providers.
After some targeted email alerts to suppliers, blur were flooded with excellent pitches. The highest quality were shortlisted and presented to Berlitz - all in 7 days. An expert agency pitched with a detailed project plan and comprehensive strategy. Berlitz knew they were on to a winner and selected the agency that perfectly matched their needs.
Berlitz gained access to over 50,000 service providers by coming to blur. With service providers pitching in a balanced competitive arena, the platform offered better prices with many service providers coming in well under budget whilst maintaining quality. blur’s process also cut out the need for lengthy meetings. Berlitz submitted their project, and sat back while blur went to work finding the perfect provider.
Berlitz then had the luxury of choosing the very best provider for their very specific requirements.
...with time saved and anticipated costs reduced, and one happy customer well educated in the value that blur can bring to enterprise organizations!
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