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In Times of Uncertainty Creativity Will Prevail

Ian Phillipson | February 20, 2017 | Marketing

The Mechanics Behind Marketing Spend Optimization

Ian Phillipson | February 3, 2017 | Marketing

How AI is Helping Marketers to Optimize Their Spend

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91% of Digital Marketing Ads Don’t Get Viewed for More Than a Second

Ian Phillipson | January 16, 2017 | Marketing

Should Marketers Ditch Digital and Spend on Traditional TV Ads?

Ian Phillipson | January 12, 2017 | Marketing

Enterprise Solutions

Create a better return on your procurement investment through the adoption of smarter sourcing practices and more efficient procurement systems.
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6 Marketing Trends to Watch in 2017

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50% of Marketers Have No Agency Service Agreement

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Ian Phillipson | December 7, 2016 | Marketing

How to Pitch a B2B Marketplace to the Board and Get Their Buy-In

Ian Phillipson | December 6, 2016 | Marketing

P&G’s ‘Open Sourcing': A Wider Marketing Trend?

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