There’s a lot of talk about Twitter at the moment, from it’s role in the Arab Spring, to how it’s changing communication possibilities on a global scale. But how popular is it on a professional level? Lot’s of marketers talk the talk when it comes to Twitter and how to use it, but do they walk the walk as well?
Well blur Group has the answer, with well over 25,000 experts on the Global Services Exchange we’ve put the data to good use and drilled down to see how marketers are using Twitter. The results are interesting to say the least, you might have expected that marketers specializing in social media would the largest adopters by skill but would you have guessed that just only 68% of these would actually be on Twitter?
Check out the infographic below for more information on the synergy between marketers and Twitter.