Targeting is the effective way to optimize marketing resources!
Targeting is the process of aiming marketing efforts and ultimately merchandise to a specific group, known as a target market and is the first element in a marketing strategy. Target markets are separated by distinguishable and noticeable aspects, such as geographic location, demographic/socioeconomic segmentation (gender, age, income, occupation, education, household size, and stage in the family life cycle), psychographics (similar attitudes, values, and lifestyles), behavior (degree of loyalty) and product-related, to name just a few. The benefit of target marketing is simple—efficiency. Solid target marketing is a method to more efficiently reach your customers and is a better use of your most valuable resources, i.e., time and money, to generate additional revenue. Let blur Group experts help you target your resources and make the most of what you have go further!
Three things to include to get the best pitch
- What do you sell?
- Do you know who your target markets are?
- Who do you think buys your product(s)?