blur Group experts can help you save money in a PPC campaign by lowering your irrelevant traffic and putting you leagues ahead of your competition
Pay per click (PPC) is an internet advertising model used to direct traffic to websites; then advertisers pay the website owner when the ad is clicked. Websites that utilize PPC ads will display an ad when a keyword query matches an advertiser's keyword list. Such ads are called sponsored links or sponsored ads that show up when you perform a web search in Google, Yahoo and other search engines. While more targeted than offline advertising or banner ads, the goal of pay per click advertising is to get in front of searchers who are looking specifically for what you have to offer. This takes careful keyword research, strategic bidding, and compelling ad copy. Pay-per-click is used to assess the cost effectiveness and profitability of internet marketing by measuring attention and interest. Turn to blur Group for experts who can identify effective keywords and create well-organized, intelligently targeted pay-per-click campaigns.
Three things to include to get the best pitch
- Do you want a flat rate or bid-based campaign?
- What keywords are so important to your business that you would bid on them?
- Do you want a campaign with an affiliate model?