Behind each affiliate website is a person who is a potential partner…stay in touch with your affiliates!
Affiliate marketing is a popular marketing model that uses third-party websites to drive traffic to a business’s website in return for a commission on any sales generated. It's a low risk investment because, aside from set-up and administrative costs, the business only pays for sales, not clicks. This enables commission levels to be set that work within a margin structure to control ROI. A traditional view of affiliate marketing assumes a push-pull exchange with brand owners creating content/offers and their affiliates promoting these assets. However, the smart money is on partnership. When a business views an affiliate as a strategic business partner, it’s easier to build a long-term, mutually beneficial commercial relationship that enhances ROI. blur Group experts can help your business design and build an affiliate marketing program in which everyone works together as partners to produce compelling, creative offers for customers.
Three things to include to get the best pitch
- Who would be your affiliates?
- Do you have a specific pay structure in mind?
- How much time can you allot to this campaign?