Reach your customers wherever they are!
Multichannel marketing uses multiple marketing channels to reach a customer, perhaps via a retail store, a website, a mail order catalogue or direct personal communications by letter, email or text message. Multichannel marketing enables the retail merchant to reach its prospective or current customer in a channel of the customer’s liking. The objective is to make it easy for a consumer to buy. Some companies target certain channels at different demographic segments of the market or at different socioeconomic groups of consumers. The greatest success comes from creating cohesive cross-channel marketing strategies. In 2013, 72 percent of consumers said they preferred an integrated marketing approach. This seamless approach guides potential customers towards engagement and moves them down the sales funnel. blur Group experts can help your business avoid the silo mentality and integrate your different channel campaigns so you reach your customers at all touch points!
Three things to include to get the best pitch
- Do you have more than one target audience?
- Where do they work, socialize and live?
- How do they get their information?