Capture user interest with lead generation…and let blur Group lead the way
Lead generation marketing describes the process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline. Businesses strive to generate "quality" leads which is usually determined by the propensity of the inquirer to take the next action towards a purchase. Lead generation marketing often uses online channels and has been undergoing substantial changes in recent years. In particular, the abundance of information readily available online has led to the rise of the "self-directed buyer" and the emergence of new ways to qualify leads before passing them to sales. Marketers need to find new ways to be heard among today’s increasing noise. Our experts can help you “focus on being found” by using lead generation marketing to build continuous relationships with buyers.
Three things to include to get the best pitch
- Do you currently have a lead generation methodology? If so, why do you want to change it?
- How much weight/time are you willing to invest in a lead generation program?
- Does your management believe lead generation programs are successful?