Proceed directly to blur Group for all your direct marketing needs!
Direct marketing is a form of advertising that allows businesses to communicate directly to the customer to elicit a “call to action” (such as an order, a visit to a store or website, or a request for more information) from a select group of prospects (target market) in response to a communication from the business. Direct marketing uses techniques such as cell phone text messaging, email, interactive consumer websites, online display ads, database marketing, fliers, catalog distribution, promotional letters, targeted television commercials, response-generating newspaper/magazine advertisements, and outdoor advertising. Direct marketing emphasizes traceable, measurable responses, results and costs from prospects and/or customers; for example, the business should be able to determine whether or not a customer offered a discount for online shopping takes advantage of the offer. blur Group experts are intimately familiar with direct marketing…and can get you in front of your customers!
Three things to include to get the best pitch
- Who do you want to reach?
- What do you want them to do ('call to action')?
- How will you measure response?