In 2005, blur Group founder Philip Letts committed to building a b2b exchange, initially focused around the media and creative industries. In 2007, the first expert creative crowd, b-uncut.net, was launched and by the end of 2007, there were 50 experts on b-uncut.net. In 2009, additional exchanges were built for design, marketing and media and the first projects were tested by attracting them online and fulfilling them through the crowd platforms. By the end of 2009, blur Group had attracted over 3,000 experts to the four Exchanges. In January 2010, the first full version of blur’s platform was formally launched, including ‘Submit a brief’ apps and full customer facing websites. It initially focused on creative and marketing services, generating revenues in 2010 of approximately $240,000. By the end of December 2010, there were approximately 7,000 service providers and 135 projects had been received, mainly from SMEs, with an average value of approximately $1,500. In May 2011, the technology platform supporting all of blur’s activity, blur Trading 1.0, was released and this supported a fifth exchange, innovatrs.com: a business exchange focused around innovation. By the end of 2011, there were 13,000 experts and over 300 projects had been submitted. Revenues reached approximately $889,000 at the calendar year end. In Q4 2011, an investment round was carried out involving investment in the Group by, among others, Archie Norman, the current chairman of ITV and former chief executive officer and chairman of Asda. In May 2012, blur extended to eight categories across creative and business services. blur Trading 2.0 was launched with the intention of ensuring scalability moving forward. In August 2012, the 1,000th project was submitted. The company went public on LSE:AIM in October 2012 raising $6.48 million before expenses and its revenues for 2012 were $2.81m.In June 2013, blur Group raised $11.5m in an over-subscribed secondary financing round, raising a further $22m in May 2014. blur 4.0 was launched in April 2014 providing a unified browsing experience from any device as well as building on the platform’s capability to support the increasing number of enterprise class projects. To date 50,000 businesses have used blur to buy or sell services online, across 10 categories, submitting over $300m of services requirements to blur’s platform.