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  • How to earn revenue for your website

    5 ways to to earn revenue with your B2B member website

    Are you a Chamber of Commerce or other professional organization with members who look to you to add value? Have you worked hard to increase your member base; running successful events, offering free workshops, publishing online resources, but still struggle to earn revenue? We all know that it is hard find sponsors and advertisers, but this article shows you how. Many…

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  • How Do You Evaluate Your Buying Cycle?

    How Do You Evaluate Your Buying Cycle?

    Regardless of whether you are marketing online or offline, the buying cycle is critical to converting leads, and predicting what outcome your marketing efforts will have. Understanding the buying cycle is a threefold process. First, you need to identify the buying cycle that customers go through when they approach your business or client, considering a purchase. Then, you need to…

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  • With the Rise of China, How Do You Rank On Baidu?

    With the Rise of China, How Do You Rank On Baidu?

    Is expanding into the Chinese marketplace as easy as optimizing your site, or are the requirements more complex? Search engine optimization projects all follow a fairly similar trajectory. Regardless of the strategy, methods and software used, the end goal is normally to rank well on Google, with Bing taking a definite second place. [post-quote content="Chinese markets are truly massive, and…

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  • The Basics of Crisis Management in Marketing

    The Basics of Crisis Management in Marketing

    When the going gets tough, can the tough get going? When something goes awry with a marketing campaign, you'll need to take fast, decisive action. But many marketing disasters have been compounded by mismanagement and panic. Who could forget HMV’s rogue tweeter? A member of staff with access to the relevant passwords had just been fired, and nobody else in…

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  • What is the Secret to McDonald's Global Branding Success?

    What is the Secret to McDonald’s Global Branding Success?

    McDonald's is ranked the 6th most important brand in the world by Forbes and one of the most visited restaurants, but how does it maintain its branding success internationally? With a product that’s served in over 117 countries, feeding millions of customers every day, the key to McDonald’s success is segmentation and experimentation. But with such a customer base, how…

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  • Why Should Marketing Have Its Own Lobby Group?

    Why Should Marketing Have Its Own Lobby Group?

    Although commonly cast in a mercenary light and occasionally even maligned, lobbying is an important part of any democratic system of governance. Lobbying provides a cohesive outlet for businesses, interest groups, communities and individuals to have their voice heard in the public forum and influence policy which impacts on them. [post-quote content="Marketing lobbyists offer membership for all businesses engaged in marketing, ensuring…

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  • What Marketing Budgets are Saying About Digital Marketing

    What Marketing Budgets are Saying About Digital Marketing

    Non-traditional marketing is gaining ground but it’s not over yet for print. The rapid decline in the use of print media for advertising campaigns is well documented. That’s not to say that print is dead. Far from it. But the numbers aren't quite in line with what some digital marketers would expect. [post-quote content="The prevalence of blogging, social media and…

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