6 March 2014

With the Rise of China, How Do You Rank On Baidu?

- Blog Is expanding into the Chinese marketplace as easy as optimizing your site, or are the requirements more complex? Search engine optimization projects all follow a fairly similar trajectory. Regardless of the strategy, methods and software used, the end goal is normally to rank well on Google, with Bing taking a...

3 March 2014

The Basics of Crisis Management in Marketing

- Blog When the going gets tough, can the tough get going? When something goes awry with a marketing campaign, you’ll need to take fast, decisive action. But many marketing disasters have been compounded by mismanagement and panic. Who could forget HMV’s rogue tweeter? A member of staff with access to the...

20 February 2014

Why Should Marketing Have Its Own Lobby Group?

- Blog Although commonly cast in a mercenary light and occasionally even maligned, lobbying is an important part of any democratic system of governance. Lobbying provides a cohesive outlet for businesses, interest groups, communities and individuals to have their voice heard in the public forum and influence policy which impacts on them....

10 February 2014

The Rise of Video Marketing

- Blog Video marketing is set to give a leading edge to content marketers and businesses looking to stand out from the noisy social media crowd. The importance of video is something that’s been in the marketing consciousness for a while, but it’s a difficult channel to leverage without a large budget....