Blog

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    ‘We are Wales’ National Cycling Team and blur’s services marketplace

    Craig McCrum,blur's Enterprise Business Development Manager (left). Eifion Weinzweig, co-founder of Weinzweig-Dejan Cycling, leading We are Wales (right). For those of you who don't know blur, we run the world’s largest online marketplace for business services and we are based here in the South West on the Exeter Science Park. As revealed on radio today, I’m pleased to announce that we…

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    What can affiliate marketing do for you in 2015?

    Affiliate marketing has had a steady increase in popularity over the last 10 years. But how does it really work, and is it right for you? What is affiliate marketing? To make sure we’re all on the same proverbial page, affiliate marketing is when another website acts as an outsourced digital sales team for your enterprise. They promote your product…

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    Top 4 priorities for CMOs in 2015

    The world of marketing is constantly changing. So when predicting where and how to spend budgets over the next 12 months, where should CMOs be turning? A report by marketing technology provider, Conductor, recently cited four key areas that marketing executives in enterprise size organizations are placing at the top of their priority lists for 2015 – data, targeting, technology…

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    Business websites – the shameful truth?

    71%of business websites have an ineffective online presence... Unbelievable! There are over 18.2 million software and web developers worldwide, 20,000 of which are fully vetted and available via blur. The majority are affable geeks – but if you’re scared they’ll bamboozle you with technical know-how, just call us or visit our website development page as we speak your language, i.e.…

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  • Pay Per Click Advertising

    The Pros and Cons of Pay-per-click Advertising

    When PPC advertising is done right, it can promote your business and increase sales simply and effectively. Pay-per-click Advertising or 'PPC', is essentially an online business partnership that involves directing traffic to affiliated websites. Or, in more basic terms, you put an advert on another company or person's website, and pay the website owner every time the advert is clicked.…

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    5 Essential Tips for a Successful Campaign Strategy

    For a campaign strategy to be successful, planning is essential. Here are our essential tips to kicking off and nailing a successful marketing campaign strategy: 1. Determine Your  Campaign Strategy Objective What is it that you want to achieve exactly? Of course we all want to ‘increase revenues’...but the question is how? The more specific you are about what you…

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    Getting Started With Digital Marketing Analytics

    Get yourself ready for Cyber Monday now! How can you make sure you're making the most out of your marketing analytics? The internet has diversified a marketer’s role and introduced a range of new challenges and client requirements. One of the most common is the need to be able to work with data and turn it into meaningful, tangible feedback…

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