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    Are you killing your brand?

    As you’ve doubtless seen from our daily Halloween blogs, some businesses start with great intentions but lose focus over time due to business pressure, management changes or a failure to really understand the value of a strong brand.   Brand is often mistaken for visual identity but in reality it’s much wider than that; in essence, brand is a corporate…

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    Spooky Blog #3 – Devilishly Bad Design Decisions!

    Good Wednesday! Today’s Halloween blog focuses on those moments when designers delivered a doozy of devilish disaster. When logos and lobotomies were running hand in hand. When creativity ran away from common sense, leaving it crying alone in the dark. When marketing malaise crashed headlong into….ok, you get the idea. Bad design decisions. So, enjoy this little listicle if you…

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    Spooky Blog #2 – 5 Products That Were Doomed to Die

    Hallo again Halloween fans. Here’s another little list to keep you entertained as you contemplate all things fantastically fanged and topically terrifying. This time it’s a line up of Products That Were Doomed To Die. Enjoy. (Insert Evil Laugh here) 5. Colgate Kitchen Entrees Oh yes. That’s right. When I think of a delicious, nutritious hot meal after a hard…

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    Spooky Blog #1: When Marketing Goes Bad.

    It’s that time of year again, where creatures of the night come alive to celebrate all that is creepy, spooky, and deliciously dark. Where we’re reminded that things really do go bump in the night, that pumpkins can be sexy (!?), and that evil exists in many forms. In league with all things dastardly, and in honour of this most…

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    Shopping at blur? 5 Services To Put in Your Shopping Cart Today

    The landscape of buying business services has changed. B2B buyers are becoming more savvy, more demanding, more independent, and more aware of the benefits that buying business services online provides. With more and more B2B buyers acting independently of procurement departments when they see a great deal that will bring real benefit to their business, it’s time that the procurement…

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    Shop at blur

    Hot on the heels of our winning the eCommerce Expo award last week it seems a good time to talk about what’s driving businesses to apply e-commerce to their services buying. It’s a natural progression: perhaps the end point of a chain which started with consumers buying goods online, saw them starting to select their services like insurance through online…

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    #blurChat :The Evolution of e-commerce: Who’s Moving Along with the Tide?

    Join us for this week’s #blurChat on Twitter - Friday 10th October at 16:00 (GMT+1). Zeitgeist - a word with German roots that you may not necessarily be familiar with; Zeit meaning ‘time’ and Geist meaning ‘spirit’. Together, the term Zeitgeist literally means the spirit of the times. In the digitally-driven business environment we find ourselves in, it’s imperative -…

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