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  • What Makes a Great PR Strategy?

    What Makes a Great PR Strategy?

    The rapid transformation of the technical landscape has meant that like many fields, the world of Public Relations has gone through a total revolution. Beyond the switch to digital, however, the way that PR interacts with the public has also changed: having gone from the old fashioned and detached form of advertising to taking an active role in a dialogue…

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  • How to Maximize Press Release Efficiency in the Digital Age

    How to Maximize Press Release Efficiency in the Digital Age

    Originally released in hard copy and posted to journalists, the humble press release has certainly undergone a transformation within the digital age. The press releases primary role, to promote and inform, has remained the same, but the digitalization of press and marketing means that there are now new elements to consider when drafting a press release. Although the document still…

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  • How to Achieve the Right Tone in Your Copy

    How to Achieve the Right Tone in Your Copy

    Whatever copy you write, tone matters if you want to get results. With the advent of the Internet came emoticons. And emoticons have saved the day on many occasions, when what could have resulted in a faux pas was rendered inoffensive with a single smiley face. The tone you take can be the difference between the success and failure of…

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  • Sochi 2014 Brings Social Media Protection Back Into the Spotlight

    Sochi 2014 Brings Social Media Protection Back Into the Spotlight

    Bullying on social media, and how we protect against it are issues at the top of the political social media agenda. However, amidst the controversy of the Sochi 2014 Winter Olympics, few probably expected it would also become a sporting issue. Elise Christie has had a tough time at these winter Olympics, having twice been disqualified during the short track events.…

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  • The Importance of Readability in Online Content

    The Importance of Readability in Online Content

    Creating good quality written content is as much about clarity as it is about being interesting. There are no rules on social media. It’s a happy, carefree environment where capital letters are spurned, punctuation an inconvenience, and anything resembling proper grammar is treated with indifference. It is certainly no place for the pedant and, perhaps, that’s a good thing. Pedantry…

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  • The Dangers of Correlation When Writing Content

    The Dangers of Correlation When Writing Content

    Are you making a strong reasoned argument or is your content resting on unsound foundations? Whether you're a journalist, a blogger, or a content creator, there's nothing better than a big, juicy scoop that you can credit and push out before your competitors. But exclusive information is valuable online - in a matter of minutes, it can lose all of…

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  • The Coming of "Content Shock" – Should You be Worried?

    The Coming of "Content Shock" – Should You be Worried?

    Is Content Marketing a sustainable model or is it about to reach saturation? The last year or so has seen a flurry of businesses entering the world of Content Marketing – whereby quality content is created to help educate and engage customers, as well as providing tasty morsels for those ever-more discerning search bots. Studies show that the amount of…

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