March 13, 2014
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How to Involve the Right People in Your Design Process
As a designer, getting your head down and using your professional judgement sounds like the best way to get the job done…but is that the case? After all, as soon as you invite views on design, you inevitably end up with a whole spectrum of opinions and tastes. Turning this...
March 11, 2014
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How Do You Evaluate Your Buying Cycle?
Regardless of whether you are marketing online or offline, the buying cycle is critical to converting leads, and predicting what outcome your marketing efforts will have. Understanding the buying cycle is a threefold process. First, you need to identify the buying cycle that customers go through when they approach your...
March 14, 2014
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What Makes a Great PR Strategy?
The rapid transformation of the technical landscape has meant that like many fields, the world of Public Relations has gone through a total revolution. Beyond the switch to digital, however, the way that PR interacts with the public has also changed: having gone from the old fashioned and detached form...
March 21, 2014
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Action! The Art of Classic Hollywood Posters
In the world of YouTube and IMDB, we probably take movie posters for granted, but in classical Hollywood, they were an important part of communicating upcoming releases to the public – and their stars. If you go to see a movie at your local cinema today, it’s likely you found...
March 19, 2014
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How Do You Measure the Effectiveness of Talent and Recruitment?
It’s a stone cold truth that if you want to be the best in the business, you’ve got to have the best in the business. Effective talent management is the backbone of any organization, a system that, when the going gets tough, can make or break the future of a...
March 17, 2014
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The Future of Digital Health Tech
A health-conscious, tech loving public are ripe for technology to help keep them fit and well. How’s the market shaping up? The onset of wearable technology and the rise of personal computers, tablets and smartphones runs parallel with an obesity epidemic in the Western world and increased discussion and awareness...
March 14, 2014
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Does FACTA work?
March 12, 2014
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Credit Card Security – New Measures to Combat Cyber Crime
Battling the cyber-criminals There are rumors that Congress is about to be pressurized into forcing banks, retailers and payment card processors into adopting new security measures in an attempt to beat back the tide of data breaches. The NSA has already identified cybercrime as the single biggest terrorist threat to the country,...
March 10, 2014
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Demand Generation vs. Lead Generation – Which is Better?
To misquote a certain British comedian – I like demand generation, and I like lead generation too. But which is better? There’s only one way to find out…fight! Well, rather than resorting to an all-out punching match between the two, smart referral marketers take the best from each and combine...