One of the biggest advantages of using the Creative Services Exchange is its global reach. It’s not an idle claim that you can sit in your office (or on your sofa) in Belgium and have someone respond from Brazil. Recent briefs have come from all corners of the globe and pitches have been equally multi-national. It’s why a Designer from India produced a website intro for a UK-based photographer, or how a Creative from a small village in Cambridgeshire could provide a branding solution to a bank in Singapore.

What this produces is a real alternative to the hackneyed idea of the global networked agency. Most of us who’ve been in the industry for a while know that when a network talks about its offices in a far-flung outpost, it generally means it has a loosely-tethered relationship with a local provider. Even when the name is the same, the philosophy and the approach can be widely-different. So signing up to a global provider may not really give you the global reach you require.

Now at the halfway point of the year we thought we’d show just how global that reach is. Our infographic creative map of the world points to a presence in 130 out of the 196 countries in the world.

• Over 11,000 Creative professionals and agencies are on the Exchange
• Nearly 70% of the world’s countries are represented on the Exchange
• Nearly one quarter of Creatives are from the US and one quarter are from the UK
• Europe emerges as the most creative region in the world: 30% of Creatives are from the EU

We’re not claiming they’re working as a single unit but it does mean that when you use the Creative Services Exchange you know that your choice of creative is not just rich, but it’s globally rich. And you can specify the region. So if you do want  a campaign with local expertise, say so in your brief. Or if you just like the idea that someone with a totally different perspective might be responding to your brief – then that’s just the normal service on the Exchange. It’s a matter of huge pride that blur Group has created this truly global Exchange that is changing the way marketing is delivered to businesses everywhere.