It’s no secret that social media is an effective marketing strategy for businesses to build brand awareness.  You set up a Twitter account, send out some messages and that should be enough, right? Unfortunately, no.  Successfully leveraging social media is a challenge, but if done right, it can be the linchpin for any business.

Tom Pick, Online Marketing Executive at KC Associates, and Cheryl Burgess, Co-founder and Managing Partner at Blue Focus Marketing, decided to award the 2011 #Nifty50 Top Twitter Men Awards to the top 50 men who are transforming the web using Twitter for innovation and communication. Philip Letts, Founder and Chief Exchange Officer at blur Group, is listed among this elite group of Twitter gurus from around the world.

Twitter is one of the most-used social media platforms, and with over 150 million tweets daily, it is a medium worth wielding.  As Burgess says, it continues to grow as “ecosystems of real people rewire with real relationships and feelings” to find new ways to connect and like-minded communities to join.  It’s an online communication tool that can be infinitely scalable for businesses – as long as they know the right way to participate.

blur Group is built on social

Philip Letts is an entrepreneur and Founder of blur Group, a Creative Services Exchange (CSX) where businesses and brands source creative campaigns from an online Exchange of experienced and professional creatives from around the globe.  Philip built blur Group from the ground up using social media – and Twitter especially – as the basis for social interaction.  Leveraging the transparency, connectivity and rapidity of social media, he is challenging the closed-door model of Madison Avenue advertising agencies.  It is for this reason that blur Group continues to be ahead of the curve, and also why Philip is listed as one of the top users globally on Twitter.

blur Group is using the relationship-building power of Twitter to connect with creative professionals and businesses from around the globe.  With an online social community of over 40,000 members – and growing daily – it is rapidly becoming one of the largest communities of creative professionals.

Since blur Group is a cloud-based organisation, it puts real value on the quality of online social interaction.  The nature of Twitter – and any online social medium – makes it a many-to-many form of participation, so we don’t broadcast messages, we build relationships.  At blur Group, we embrace interactions and encourage our community members to engage on our Exchange.  This “ecosystem” of members is the life and blood of blur Group’s success.

How businesses can launch a social media campaign using the CSX