The definition of Fairtrade is clear: “Fairtrade is a strategy for poverty alleviation and sustainable development. Its purpose is to create opportunities for producers and workers who have been economically disadvantaged or marginalized by the conventional trading system. If fair access to markets under better trade conditions would help them to overcome barriers to development, they can join Fairtrade.”

But we believe that the future of Faitrade goes beyond developing countries and includes many other kinds of workers; full time, freelance, part time and including artists, musicians, actors, writers, marketing consultants, designers and more. As a leader in Crowdsourcing we think that it can offer a better deal for most constituents of worker and knowledge producer – and a better contract, one not shackled by the constraints of permanent employ. For instance, b-uncut artists take a commission of 80% when their art is sold through the b-uncut Gallery, not the standard 50% offered by traditional gallery’s.

The Fairtrade movement has done a great deal for farmers and workers in the Third World. Its time to widen the initiative and improve the deal and conditions for all workers, be they creatives, artists, knowledge workers, factory employees or engineers. In the US, UK, France, Japan, Australia, Brazil, India or wherever. Crowdsourced together – unfettered and untethered. That is the future of Fairtrade.