This century will usher in the ‘Participation Economy’. With Crowdsourcing as its essential new social and business tool.

It’s a new way of working, thinking, cooperating and leading. It is destined to affect the very concept of organization.

It can change the way we are managed.

It will change the way we are governed, the way we innovate, the way we market and the way we interact.

Business books like Wikinomics extol its virtues while think tanks have introduced the Porous Enterprise, the networked agency, the creative leader.

You see Crowdsourcing forces business and government to make sure that consumers and citizens participate – in their success or their demise. Done right the former. Done wrong or not at all the latter. Every company, all government bodies both large and small can and should adopt Crowdsourcing. The closed, elite economy is dead. Look where it got us.

And it makes good business and social sense because consumers, employees, partners and voters that feel involved feel engaged. The old adage that if you make folk part of the problem then they’ll become part of the solution has never been more relevant. In return all you have to do is listen to them, thank or reward them and involve them.

Those that avoid it will do so at their peril. Tomorrow’s organization will adopt Crowdsourcing widely and effectively. Ask yourself how you can start to use Crowdsourcing to improve your business, non-profit or government body.

If the mantra for this century is participation – and it will be – then Crowdsourcing is its method. Plain and simple.

Welcome to the ‘Participation Economy’. Get with.