The Creative Services Exchange™ (CSX) concept is built on the trading of briefs. And Crowdsourcing is a technique used to meet the creative demands of these briefs. This is what blur Group is about – facilitating the trading of these briefs is our raison d’être. It’s a new approach to the sourcing and delivering of [...]

In 2006, Jeff Howe, a writer at Wired magazine, came up with a new concept for the Internet and he called it Crowdsourcing. He defined Crowdsourcing as the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a crowd), through an open call. Crowdsourcing [...]

At blur Group we talk about our passion for focused crowds. When we look at other crowdsourcing initiatives such as Threadless or Wikipedia we are all impressed by the number of people participating and joining every day. But these are large, one off projects and supporting crowds. Photo by Ma1974 via Flickr Does Size matter [...]

Crowdsourcing has become an increasingly accepted term with examples bandied about such as Google using the analysis of Web links to crowdsource their search engine, Wikipedia crowdsourcing the planet to build the largest encyclopedia and Threadless crowdsourcing approaching a million people to design t-shirts. But what is the future of crowdsourcing? Well, we think it’s [...]