It’s the holy grail of digital, the aim of everyone from global brands to the slapstick You Tube amateur. From sneezing pandas to giant soft drink corporations, going viral is a marketer’s dream, the pot of gold at the rainbow’s end.   Myriad “how to’s” exist online to offer expert hints and tips to create [...]

Some time ago we talked about those moments when a CMO is in a bit of a hole and needs to get out of it, preferably unscathed. The scenarios that we see every day on the Creative Services Exchange as our approach works so well when things need doing differently, quickly, cost-effectively, with a new [...]

What is Crowdsourcing? This question is met head-on and stripped back to basics by Brian Bednarek (Industry Analyst and CEO of Mesh 01) in a one-to-one interview with CBS News anchor Michelle Gielan.

Crowdsourcing in plain English video. Just launched – Viral. Informative. Cool.

Following Pepsi another big name is jumping on the Crowdsourcing bandwagon this year: The Grammies. They have developed a series of promotional Crowdsourced videos entitled “We’re All Fans” for the 52nd Grammy Awards on 31st January. Let the crowd do the talking…or in this case the singing…

And who said video wasn’t the future of the Web. YouTube ads point to a future of viral video – dismantling traditional network TV mechanisms. Watch.

A bunch of Star Wars afficionados are getting together to remake the popular saga. Crowdsourcing is the star! And we get ecstatic at blur when we hear this kind of news. Long story straight from the website: You and 472 other people have the chance to recreate Star Wars: A New Hope. Below is the [...]

We take a fairtrade approach to managing our crowds. We also understand what its like for people going out on their own and devised bulletproof processes to make sure that your rights as an independent contractor are taken care of. Mainly to avoid the following: