Like Marmite, Pinterest fans will either love or hate this week’s news; Facebook announced on Wednesday evening the addition of 60 new apps to combine functionality with Facebook, including the pinboard social site Pinterest. Launched in March 2010, Pinterest is a user generated site allowing members to create theme-based image boards. Users populate their boards with online media and [...]
Instagram was massive in 2011. In its first year of launching, the mobile app had 10 million users, all addicted to documenting life in retro and lomo inspired snapshots. 2012 is set to see the trend for aesthetic social sharing gaining momentum even further; The Trend think tank Trendwatching predicts that “In 2012, ‘life’ will take place [...]
Our latest ‘no alternative’ scenario is possibly a little uncomfortable for some of us. It’s that moment when you realize your choice of first tier agency may not have been quite as perfect as the lunch at Nobu suggested. But the commitment is a long way down the line. An increasing number of agencies no [...]
Within the ‘best practice’ advice that is available for businesses adopting social media, there is a fair amount of ’don’ts’. Most of these are obvious in terms of misrepresentation of the brand. Classic cases like handing over your entire social strategy to someone who popped in for a couple of weeks work experience and shared [...]
This interesting tweet appeared on my timeline this morning: “I just unfollowed someone for making a horrible comment about his own customers”. And it sums up the most obvious issue in using social networks: the fact that personal and business will at some point, coalesce and overlap. Plenty has been written about the obvious ‘rogue’ [...]
2010 – The year that social and digital were finally taken seriously by business… It’s taken a while, but the power of digital and social have finally started to be fully realised by big businesses. They have seen that with sites like Linkedin, social media provide one of the best possible ways of recruiting new [...]
Every now and then a ‘random’ and supposedly ‘fun’ game sweeps the status updates and news feeds of Facebook the world over. Now is one of those times. Ladies and gents, let me introduce you to….The Numbers Game! We have had spam apps such as the ‘see who’s using your profile’ scam, various cryptic games [...]
‘We plan to take Crowdsourcing further than it has ever gone before….. We want media companies to engage users as citizen journalists, and NBC2 is just the first step toward this. We want to enable local governments to encourage users to report about hazards on the road to help keep our roads safe. We want major [...]
[kml_flashembed movie="http://www.youtube.com/v/4av2pWhkaVw" width="440" height="270" allowfullscreen="true" fvars="fs=1" /] What is ‘blur’? ‘blur’ is a way of looking at things differently. It is a philosophy and reflection of contemporary times and the future that beckons or betrays. ‘blur’ is the most modern world. ‘blur’ best describes the nature of everything to be and that is. The planet [...]