Social media is very much a double-edged sword for businesses. Whilst it can help raise profiles and generate revenue, it can also bite businesses hard where it hurts. Companies can only exercise so much control over their online exposure, and if your customers want to talk about you, there’s not much you can do to [...]

Social media has evolved. Whilst it was once a nice little thing businesses did on the side to complement their main operations, it has developed into a life form of its own. Social media lives and breathes – ignore its potency at your peril. It goes without saying that if you invest a certain amount [...]

When Financial Directors, a breed that can normally produce a spreadsheet from a dinner party conversation, talk about tangible but unmeasurable ROI where social media is concerned you know that showing hard numbers is, well, hard.  But as we mentioned in our introduction to ROI measurement, financial return is part of the mix. We described [...]

Measurement, or its absence, is frequently held up as a reason to hold back on Social Media Marketing. CXOs will wave their hands in the air reluctant to embrace a dark art, an unmeasurable activity that will take up resources but, as many articles cite, is more about being there than actually delivering measurable results. [...]

“I don’t have enough time for twitter, Facebook or blogging.” What if it paid back 200% of your time invested? Photo by Marchin Chady via Flickr ‘Not having enough time for social media’ sounds like the title of a summer song. You listen to it again and again, without asking yourself why. Maybe we should [...]