Before the paint has dried on the sign saying ‘social media agency’ it seems that this new business has been acquired. The large agency networks, still frantically buying up digital shops, are now realising that they also need social in their portfolio to be truly competitive. Just recently we have seen M&C Saatchi buying Human [...]

In 2008 Maurice Levy, the Chief Executive of the world’s fourth largest advertising and marketing company, Publicis, dropped a marketing bombshell upon his fellow professionals. “The very model of our industry is being called into question,” said Levy. “The model today is no longer valid, no longer relevant.” He was right.