The Mini Feeds of Facebook pages up and down the country have been awash with animated faces over the last few days. This weekend saw an NSPCC campaign urging users to change their profile pictures to one of their favourite childhood cartoon characters. The campaign has seen huge press, the Facebook group attracting almost 90,000 [...]

Photo by Deemonita via Flickr We were avidly re-reading this article from March about the future of PR by Jeremiah Owyang of Forrester Research. We felt a bit of an issue with the use of the word ‘agency’. We feel that the future (or the present of blur Marketing) is actually communities representing communities. The [...]