The Christmas season is in full swing and O2 have come up with a novel, Crowdsourced way to celebrate the season to be jolly… We all love a Christmas panto in Britain. It’s as traditional as minced pies, crackers and post Christmas party hangovers. The only complaint I have is that they can be a [...]

Leading UK mobile company, O2 has just launched Giffgaff – the worlds first crowdsourced, SIM only, mobile phone operator (MVNO). Customer service, marketing and adverstising is all delivered by the crowd (volunteer consumers) allowing them to reduce costs and offer cheaper mobile services. It’s the future!