When Financial Directors, a breed that can normally produce a spreadsheet from a dinner party conversation, talk about tangible but unmeasurable ROI where social media is concerned you know that showing hard numbers is, well, hard.  But as we mentioned in our introduction to ROI measurement, financial return is part of the mix. We described [...]

If you take social networking seriously you’ll end up with a personal brand. Here are some tips on how (not) to mange yours. Photo by bonked via Flickr If you’re reading this blog we’ll assume you’re experienced with social networks. Personal branding is the result of intensive use of social networking. A field we’ve been [...]