We’ve already shared with you blur Group’s review of 2011 and our vision for creative services in 2012. But as it’s that time of year when we dust off the crystal balls, run riot with our runes, draw lines between planets, here’s our thoughts on what different areas of the business might see in [...]

There’s been no shortage of interesting marketing stories that have caught our bloggers’ eyes this week. We wrote about the problematic nature of measuring influence on Twitter in the results of a new study. In the shifting world of social media, users place their trust in apparently ‘objective’ ratings of popularity and influence. Unfortunately, the [...]

Marketing professionals are never at risk of boredom. There are constant new challenges : new delivery channels, new initiatives, new data and our favourite topics, accountability and measurement. CMOs recognize that to drive brand further forward it’s going to need people who are innovators and strategists, the people who see the why rather than the [...]

There’s little doubt that everything at blur Group revolves around innovation. Our entire business model has thrown away traditional conventions in the world of advertising, from the perspective of both the buyer and the provider. The Creative Services Exchange combines the best of digital, technology and creative to streamline the process of marketing delivery into [...]

If you looked behind most marketing campaigns, one of the main motivations is standing out from the competition. Companies try to stay one step ahead – with price, product offering, customer service or any number of small advantages they can add that set them apart. They focus on matching and beating their rivals, and as [...]

In today‘s guest blog post, Philip Morley, talks about the future of Creativity. Philip began his advertising career at 17 and rose through the ranks to become senior writer at Ogilvy Hong Kong and creative director at DDB Worldwide. In 1997, he decided to go it alone and develop a business selling thinking and now has [...]

What is Crowdsourcing? This question is met head-on and stripped back to basics by Brian Bednarek (Industry Analyst and CEO of Mesh 01) in a one-to-one interview with CBS News anchor Michelle Gielan.

The concept of ‘agency’ or the role of ‘agent’ has not changed much in 100 years. Particularly when it comes to the creative agency. But there’s something a brewing in agency land.

Innovatrs.com is a different kind of website for entrepreneurs. Innovatrs.com is an emerging, crowdsourced    ecosystem of entrepreneurs, financiers, designers, developers and marketers. It is a center of innovation    where each and every one of its crowd members, in one virtual space, compete to launch and develop the next  big idea into the wider [...]

[kml_flashembed movie="http://www.youtube.com/v/pRQYAZUahSA" width="440" height="270" allowfullscreen="true" fvars="fs=1" /] Entrepreneurs chat at the latest blur’d event about why they became Entrepreneurs and what their biggest issue is right now. Check out – http://innovatrs.com

blur Group recently launched Innovatrs.com, a pioneering Website and online service for entrepreneurs, artists and innovation officers. Innovatrs.com delivers Innovate (TM), one of the world’s first true innovation methodologies and start-up systems, as a Web based service which helps entrepreneurs take ideas to market and beyond, faster and more cost effectively than before. Innovate’s 7 [...]