As the future of advertising continues to engender debate, it’s time for the marketing department itself has to make changes. A tighter scrutiny of budgets,  a plethora of channels, the ongoing global-local centralised-dispersed discussions all miss a fundamental point – that the marketing department has not had a makeover for some time. So let’s consider [...]

I’ve read so many articles with predictions for 2011 that I thought I would try and look a little further out. Here’s our world in 2015: – Smartphones and tablets will be as numerous as PC’s and TV’s – 50Mb broadband will be standard in all major urban centres – App stores will be prevalent [...]

The recent publication of a FastCompany piece “The Future of Advertising” has seen the online platforms abuzz with ideas. The #adfuture hashtag generates tweets aplenty and theories abound covering everything from new payment and reward models, to technology-driven, totally-automated agencies, like a manufacturing conveyor belt with campaigns rolling off on to the palettes. In trying [...]

Sparxoo, a cool US social media blog, published an interview today with Phil at blur Group on the future of Crowdsourcing. Read it here.