Posts Tagged ‘forrester’
Future of PR: When Communities Represent Communties
Photo by Deemonita via Flickr We were avidly re-reading this article from March about the future of PR by Jeremiah Owyang of Forrester Research. We felt a bit of an issue with the use of the word ‘agency’. We feel that the future (or the present of blur Marketing) is actually communities representing communities. The [...]