Crowdsourcing is the new word on the advertising street. Already a hit in the U.S, Crowdsourcing has increasingly gained currency in the vocabulary of British advertisers and marketers this year, thanks to influences from politics, business and the rise of social media.

blur Group is a leader in crowdsourcing, operating a cluster of crowds that span the creative industries including art, innovation, marketing, design and media. blur Group fuses focused crowdsourcing with social media tools and techniques to differentiate itself in the marketplace. We spent the last few years designing architectures, platforms and processes for premium ‘freelance’ crowds and crowdsourced companies. Our definition [...]