Maybe you have Facebook fatigue. Maybe the constant updates from Twitter and Foursqure make you feel swamped by ‘lifecasting’.  Perhaps Instagr.am is a bit too lomo for your tastes. Enter Path, the social network that has been described as “anti-social”.   Path launched in 2010, the brainchild of ex-Facebook excutive Dave Morin, who saw a gap in [...]

Like Marmite, Pinterest fans will either love or hate this week’s news; Facebook announced on Wednesday evening the addition of 60 new apps to combine functionality  with Facebook, including the pinboard social site Pinterest.    Launched in March 2010, Pinterest is a user generated site allowing members to create theme-based image boards. Users populate their boards with online media and [...]

The Future of Social Web: Facebook’s Vision for Brands being Social Technology for Marketing and Advertising (TFMA) Earls Court, London, Wednesday 2nd of March 2011 Where to start? Facebook, the sexiest of digital brands and the social-networking trailblazer, give a keynote at TFMA 2011. This blur Group blogger managed to acquire a seat without too [...]

The Creative Services Exchange™ (CSX) concept is built on the trading of briefs. And Crowdsourcing is a technique used to meet the creative demands of these briefs. This is what blur Group is about – facilitating the trading of these briefs is our raison d’être. It’s a new approach to the sourcing and delivering of [...]

Social media is very much a double-edged sword for businesses. Whilst it can help raise profiles and generate revenue, it can also bite businesses hard where it hurts. Companies can only exercise so much control over their online exposure, and if your customers want to talk about you, there’s not much you can do to [...]

When something truly new and innovative comes along, it can be easy to dismiss it as a fad or something that’s already been done before. And even if something has been done before, it’s worth considering why the concept hasn’t taken-off and become ingrained across society. Much has been written about Facebook and how it [...]

Social media has evolved. Whilst it was once a nice little thing businesses did on the side to complement their main operations, it has developed into a life form of its own. Social media lives and breathes – ignore its potency at your peril. It goes without saying that if you invest a certain amount [...]

When Financial Directors, a breed that can normally produce a spreadsheet from a dinner party conversation, talk about tangible but unmeasurable ROI where social media is concerned you know that showing hard numbers is, well, hard.  But as we mentioned in our introduction to ROI measurement, financial return is part of the mix. We described [...]

Can Crowdsourcing change The World? It just might… Get It Done are a Crowdsourced aid agency, whose mantra is to bring the personal connection back to giving aid. Get It Done aim to, as they put it, ‘bring aid back to where it once started: as the basic human activity of taking care of the [...]

Every now and then a ‘random’ and supposedly ‘fun’ game sweeps the status updates and news feeds of Facebook the world over. Now is one of those times. Ladies and gents, let me introduce you to….The Numbers Game! We have had spam apps such as the ‘see who’s using your profile’ scam, various cryptic games [...]

The Mini Feeds of Facebook pages up and down the country have been awash with animated faces over the last few days. This weekend saw an NSPCC campaign urging users to change their profile pictures to one of their favourite childhood cartoon characters. The campaign has seen huge press, the Facebook group attracting almost 90,000 [...]

Fundraising. It’s the purpose of all charity work, the lifeblood that keeps them alive and imperative for their future existence from one year to the next. Charities can rarely afford to rest on their laurels- and especially in choppy economic climes such as these.

As the finishing line to another month draws ever closer, our blur Group writers continue to bust their gut to give you the latest from the world of Crowdsourcing. From road-trips to London’s 21st century smart-phones, we’ve covered every mile on the long journey to the weekend. Have a great one!

We redisigned blur Marketing’s Facebook fan page. Here’s how you can improve yours. Use this great article on creating the perfect Facebook Fan page. We followed the step by step guide so check how it looks on our beloved blur Marketing fan page. Using ‘image real estate optimization’ we developed a custom badge for the [...]

“I don’t have enough time for twitter, Facebook or blogging.” What if it paid back 200% of your time invested? Photo by Marchin Chady via Flickr ‘Not having enough time for social media’ sounds like the title of a summer song. You listen to it again and again, without asking yourself why. Maybe we should [...]

Have you looked into Facebook Advertising to promote your business? Photo by ugo90 via Flickr There is an untold story about Facebook Ads. While most businesses are focusing on Google Adwords for PPC, truth is that those experiencing Facebook are getting positive results. Seomoz.org recently looked at the benefits of ‘in-depth’ targeting and re-published Nielsen’s [...]

If you take social networking seriously you’ll end up with a personal brand. Here are some tips on how (not) to mange yours. Photo by bonked via Flickr If you’re reading this blog we’ll assume you’re experienced with social networks. Personal branding is the result of intensive use of social networking. A field we’ve been [...]

Hey singers, actors, artists and performers – are you getting your Facebook promotion right? Photo by carbonated via Flickr We recently launched Human Brands which we’re kinda excited about. It combines the vibrant visual effects of our design agency, blur Designs with the strategic influence of our digital agency, blur Marketing. Expanding a bit on [...]

Is Twitter the Web’s greatest Ponzi scheme and Evan Williams the Madoff of the information age? Will this ‘pulse of the Web’ communications house of cards finally collapse when the vast majority of Twitter users figure out that the vast, vast majority of their ‘followers’ are nothing like followers and probably never will be. Is [...]