Posts Tagged ‘expertsourcing’


How B2B Brands Should Use Crowdsourcing

29/4/2010 | crowdsourcing | philipletts | No Comments

There is a lot of buzz around B2C Crowdsourced advertising campaigns. The likes of Pepsi and Unilever have stolen the Web bylines with marketing concepts suckled from diverse crowds of video producers and other creatives using cash prizes and social networks.


How Governments Should Use Crowdsourcing

14/4/2010 | crowdsourcing | philipletts | 2 Comments

The Conservative party have been making a lot of noise about Crowdsourcing. Obama is its pioneer. But they have little in the way of practical details about Crowdsourcing strategies and mechanisms. Here is a list of applications of Crowdsourcing in government that we think could prove the most effective.


Crowdsourcing And Expertsourcing: Evolution or Revolution?

11/3/2010 | blur Group, crowdsourcing | James | 7 Comments

Expertsourcing. Yup, that’s another term to add to your mental back catalogue of fancy words to use at a marketing job interview. What is expertsourcing you say? I’ll leave it to Rick Liebling, the author of Eyecube, to explain…