Despite cuts to marketing budgets and limited growth in the industry, companies continue to recognize the importance of digital marketing shown by continuing growth figures, and led by new technologies and channels providing more intelligent ad serving and bidding into more media. Last minute advertising opportunities have never been stronger than in the constantly-changing interactive [...]

Our latest ‘no alternative’ scenario is possibly a little uncomfortable for some of us. It’s that moment when you realize your choice of first tier agency may not have been quite as perfect as the lunch at Nobu suggested. But the commitment is a long way down the line. An increasing number of agencies no [...]

I’ve read so many articles with predictions for 2011 that I thought I would try and look a little further out. Here’s our world in 2015: – Smartphones and tablets will be as numerous as PC’s and TV’s – 50Mb broadband will be standard in all major urban centres – App stores will be prevalent [...]

The marketing services industry is changing. Big agencies are getting it from all sides. Google has eroded their media buying divisions. Social media is challenging their PR departments, while YouTube is confusing the hell out of TV advertising production. And mobile marketing – well that’s a whole new game of tennis.