Some oldies from England (that’s your blog writer in case you were in any doubt) may remember an ad for a chocolate biscuit with the stuttering catchphrase of p-p-p-pick-up-a-penguin. In today’s business the outsourcing option is often about picking up a person to fulfil a marketing requirement. The drivers for this are predominantly down to [...]

Over the last 12-18 months blur Group has been quietly sowing the seeds of a Creative Services revolution. We’ve explained how Crowdsourcing is a technique that corporates can embrace and that creatives don’t need to fear as a loss of revenues, but rather the way to find high-value work that they’d otherwise never encounter. We’ve [...]

A lot may have changed over the past century or so, but many businesses have yet to catch-on to the latent possibilities of connecting with the hundreds of thousands of creatives around the world. Crowdsourcing cuts right into the middle of these possibilities. Sure, you might not get a free lunch out of it, but you will get some great minds working for you. That is, ultimately, what you’re looking for…isn’t it?

Here’s the best of the week from blur Group – put your feet up, draw the laptop closer and enjoy our read: The end of online? Wiped out by social media? This post looks at how marketing has become a bit obsessed with creating more disciplines rather than creating, well, more creativity. And if you [...]

Last year the number of ‘online’ ads overtook traditional ads for the first time. But should we have been surprised? The really outstanding takeaway from this is the fact that we’re still differentiating between the two media types. Folks in the Creative Services  are demons for putting approaches into boxes. Online versus traditional. Social media as [...]

Well that’s it then. The summer is over. The kids are going back to school, work outfits are in transition and we’re all bracing ourselves for colder, windier, rainier and generally darker days. So not a lot has changed then really- in Britain at least.

It’s Friday- and hopefully you know the drill by now. Our blur Group writers post blogs on Crowdsourcing, marketing, art, creatives, innovation and such forth. You read and hopefully enjoy them. Here are some of the week’s highlights.

Oops! Some of our blur Group writers have gone on their summer holidays recently, and we’ve forgotten to tell you about the latest Crowdsourcing stories… Let’s remedy that right now! From our interviews with entrepreneurs and designers to freaky marketing visions of the future, we’ve still got our finger on the pulse! Have a great weekend!

As the finishing line to another month draws ever closer, our blur Group writers continue to bust their gut to give you the latest from the world of Crowdsourcing. From road-trips to London’s 21st century smart-phones, we’ve covered every mile on the long journey to the weekend. Have a great one!

The concept of ‘agency’ or the role of ‘agent’ has not changed much in 100 years. Particularly when it comes to the creative agency. But there’s something a brewing in agency land.

It used to be that great design cost the earth. Leading design agencies positioned themselves as reassuringly expensive. Assured rip off more like. That was before the Internet spawned over 210 Million Websites. Before one third of the US working population found itself in design related jobs. Before Apple. Pre Steve.

blur Group has recently launched blur Designs which is a design agency for business and human brands™. blur Designs was architected to change the old stagnant design agency approach. ‘We’re cutting out the crap’, which enables us to give you outrageous value without compromising on quality. We’re crowdsourced, so we have a focussed, hand picked [...]

blur Designs is busy behind the scenes preparing to launch ‘Human Brands’. After all, why should us humans not design and develop our own brands? Surely branding is not the preserve of corporates alone. And in this new world of endless 15 minutes of fame and one hit wonders pumped through MySpace, Twitter or TechCrunch [...]

Design is rapidly moving from posters and toasters to include processes, systems, and organizations. Design is the accelerator for the company car, the power train for sustainable profits. Design drives innovation, innovation powers brand, brand builds loyalty, and loyalty sustains profits. If you want long-term profits, don’t start with technology—start with design. Start with blur [...]

‘How important do you think branding your twitter profile is?’ This was the question asked of me at the latest blur’d Meetup. The answer is obvious, VERY IMPORTANT! Would you have a website or even a business card without your logo & branding applied to it? Of course not. Twitter should be seen as an [...]