It’s the Christmas period and we at blur Group are feeling a bit merry. So here’s a fun story showing there’s more to Crowdsourcing than just revolutionising your business. You can revolutionise your underwear drawer too… Bjorn Borg is a tennis legend. Far from being content with that accolade, Bjorn decided to try and take [...]

When hit British teen drama ‘Skins’ was being adapted for a U.S version, MTV decided to add a bit of originality to the show’s soundtrack with Crowdsourcing… The team in charge of adapting racy U.K teen drama Skins into a similarly sex filled U.S debauch, decided to keep the same musical formula as its counterpart. [...]

In an age where data protection is one of the biggest issues we face, Crowdsourcing is emerging as a strong means of defence… The fight against cyber crime is a harsh and unpredictable battle ground. With cyber criminals finding new and devastating means of attack with each passing moment, the authorities have been searching for [...]

The old saying goes: ‘two heads are better than one’. So lots and lots of heads must be even better? Right? Some would say otherwise, that utilising Crowdsourcing for things like testing and improving open source software or gathering data is risky and will  lead to poor results and unreliable data. That the wisdom of [...]

‘We plan to take Crowdsourcing further than it has ever gone before….. We want media companies to engage users as citizen journalists, and NBC2 is just the first step toward this. We want to enable local governments to encourage users to report about hazards on the road to help keep our roads safe. We want major [...]

The blur Group blog has always been a bit of Tim Burton fan. We like his take on the unconventional, the wacky and taking everything just that one step further than anybody else… But now he’s only gone and trumped himself by creating a Crowdsourced script via Twitter!

This century will usher in the ‘Participation Economy’. With Crowdsourcing as its essential new social and business tool. It’s a new way of working, thinking, cooperating and leading. It is destined to affect the very concept of organization. It can change the way we are managed.

Pepsi is skipping this year’s SuperBowl ads, instead banking on Crowdsourcing and Social Media with its Refresh Project. But why? “Why did Pepsi trade their $20-million Super Bowl commercial for a $20-million social media campaign? Because their Refresh Everything project promises a superior return on investment.

Following Pepsi another big name is jumping on the Crowdsourcing bandwagon this year: The Grammies. They have developed a series of promotional Crowdsourced videos entitled “We’re All Fans” for the 52nd Grammy Awards on 31st January. Let the crowd do the talking…or in this case the singing…

The definition of Fairtrade is clear: “Fairtrade is a strategy for poverty alleviation and sustainable development. Its purpose is to create opportunities for producers and workers who have been economically disadvantaged or marginalized by the conventional trading system. If fair access to markets under better trade conditions would help them to overcome barriers to development, [...]

[kml_flashembed movie="http://www.youtube.com/v/4av2pWhkaVw" width="440" height="270" allowfullscreen="true" fvars="fs=1" /] What is ‘blur’? ‘blur’ is a way of looking at things differently. It is a philosophy and reflection of contemporary times and the future that beckons or betrays. ‘blur’ is the most modern world. ‘blur’ best describes the nature of everything to be and that is. The planet [...]