The term Crowdsourcing was coined in 2006 by Jeff Howe. But it’s roots go way back. Its early beginnings are collectives. Particularly the artist collective which was a way for a bunch of folk to get together and succeed better as a group than as individuals. Hey, it worked for the impressionists.
blur Group uses crowdsourcing to re-architect the creative industries, cutting out both the middle man and middle managers. Collapsing the supply and distribution chain from original content creator to buyer, fan or audience. Constructing next generation creative industry talent and intellectual property marketplaces. Why? Because the middle men and middle managers take too much. The [...]