Social media is very much a double-edged sword for businesses. Whilst it can help raise profiles and generate revenue, it can also bite businesses hard where it hurts. Companies can only exercise so much control over their online exposure, and if your customers want to talk about you, there’s not much you can do to [...]

blur Designs, the leading, international Crowdsourced design agency is expanding now that it has nearly 1,000 top designers worldwide. Check them at the all new blur-Designs.com. ‘Need a Designer?’

Kellogg’s have become so concerned about supermarket cereals that they are now using a laser to burn their brand into each individual corn flake! Helen Lyons, lead food technologist at Kellogg’s, said: ‘In recent years there has been an increase in the number of own brands trying to capitalise on the popularity of Kellogg’s corn [...]

‘In this century human brands will become as powerful as any corporate brand’. Artists, actors, singers, entrepreneurs, chefs and bloggers brands can become as valuable as any Walt Disney, Nike, News Corporation, Kellogg’s, Google, Microsoft or Amazon. The power is shifting from distributor to creator. Middleman to artist. David Beckham is better known than Manchester [...]