Instagram was massive in 2011. In its first year of launching, the mobile app had 10 million users, all addicted to documenting life in retro and lomo inspired snapshots.   2012 is set to see the trend for aesthetic social sharing gaining momentum even further; The Trend think tank Trendwatching predicts that “In 2012, ‘life’ will take place [...]

Now we all know about Aol.’s demise from Warner Brothers and yes they had the right idea, a fresh start and a new brand. A brand that will put their past behind them and lead them into the future. However the execution of this process seems to have gone wayward. I have a feeling that [...]

You decided that you need a blog to get your brand out there. You’ve figured out how to promote it. Now the time comes to get real productive and post regularly. Where do you get ideas for your next post and the one after that and on? Photo by zetson via Flickr Developing a content plan [...]

If you take social networking seriously you’ll end up with a personal brand. Here are some tips on how (not) to mange yours. Photo by bonked via Flickr If you’re reading this blog we’ll assume you’re experienced with social networks. Personal branding is the result of intensive use of social networking. A field we’ve been [...]

Kellogg’s have become so concerned about supermarket cereals that they are now using a laser to burn their brand into each individual corn flake! Helen Lyons, lead food technologist at Kellogg’s, said: ‘In recent years there has been an increase in the number of own brands trying to capitalise on the popularity of Kellogg’s corn [...]

A recent survey by CoolBrands revealed that Apple’s iPhone is now more desirable than an Aston Martin! A closer look at the list tells the bigger story about Apple’s brand, they took 3 spots out of the top 5! Apples dominance is unsurprising – consumers are way too happy to queue for the latest gadget. [...]

The Portobello film festival kicks off tonight at our Westbourne Studios! Big piece on Street art, got talking to sickboy a leading street artist from Bristol. Turns out he was one of the first street artists to use a logo instead of a tag, known as the ‘Temple’ which can be seen on walls and [...]

‘In this century human brands will become as powerful as any corporate brand’. Artists, actors, singers, entrepreneurs, chefs and bloggers brands can become as valuable as any Walt Disney, Nike, News Corporation, Kellogg’s, Google, Microsoft or Amazon. The power is shifting from distributor to creator. Middleman to artist. David Beckham is better known than Manchester [...]

blur Designs is busy behind the scenes preparing to launch ‘Human Brands’. After all, why should us humans not design and develop our own brands? Surely branding is not the preserve of corporates alone. And in this new world of endless 15 minutes of fame and one hit wonders pumped through MySpace, Twitter or TechCrunch [...]