Twitter announced in December of last year their intention to introduce pages for brands on their social networking platform. Founders Jack Dorsey and Dick Costolo announced during their “Come See What We’re Building” press conference some key changes to the platform, including Company Profile pages, of which the first are now rolling out in the [...]

Who is the custodian of your brand? Who determines its direction? Who has created the strongest ties for customer acquisition and engagement? For many brand owners their advertising agency is as close to their brand as they are themselves. The relationship is predicated on the detailed understanding, knowledge and development that these creative providers will [...]

It’s been a while since we’ve considered Crowdsourcing in this blog. This week saw the appointment of Jeff Howe, who coined the term and defined it, to crowdsourcing.org. Yesterday blur Group  presented to CMOs in the MENGonline network on how Crowdsourcing is helping to disrupt Madison Avenue with a new model for Creative Services.  It [...]

This interesting tweet appeared on my timeline this morning: “I just unfollowed someone for making a horrible comment about his own customers”. And it sums up the most obvious issue in using social networks: the fact that personal and business will at some point, coalesce and overlap. Plenty has been written about the obvious ‘rogue’ [...]

It used to be that great design cost the earth. Leading design agencies positioned themselves as reassuringly expensive. Assured rip off more like. That was before the Internet spawned over 210 Million Websites. Before one third of the US working population found itself in design related jobs. Before Apple. Pre Steve.

blur Group has recently launched blur Designs which is a design agency for business and human brands™. blur Designs was architected to change the old stagnant design agency approach. ‘We’re cutting out the crap’, which enables us to give you outrageous value without compromising on quality. We’re crowdsourced, so we have a focussed, hand picked [...]

blur Designs is busy behind the scenes preparing to launch ‘Human Brands’. After all, why should us humans not design and develop our own brands? Surely branding is not the preserve of corporates alone. And in this new world of endless 15 minutes of fame and one hit wonders pumped through MySpace, Twitter or TechCrunch [...]