In the immortal words of our founder and CEO Philip Letts, “We launched the Creative Services Exchange intending to stop the debate about the future of advertising and start delivering that future.” And this year we’ve done just that. Here’s what you need to know about blur in 2011. News in Briefs Our global reach [...]
It seems that every day there’s more attention focused on the Creative Services Exchange. And today, in further recognition of the impact that the Exchange has made on the world of design, blur Group’s Founder and CEO, Philip Letts has been named a finalist for a prestigious World Technology Award for Design, presented by the [...]
It’s not uncommon for marketers, when hearing about the Creative Services Exchange for the first time, to be slightly incredulous. A creative campaign? That easily? Just submit a brief online and then everything else happens online – according to my timescales and my budgets. After years of heavy reliance on others telling you budgets, giving [...]
So here we are, another Friday and another chance for all you good people to catch up on what’s been happening across blur Group’s network of blogs this week. There has been no shortage of chat, discussion and debate, and as usual we’ve tried to bring some unique insights into a wealth of topics from [...]
Well, the cat’s out the bag, the skeleton’s out the closet, the beans have been spilled…and all other truth-revealing metaphors you care to think of. We wrote earlier today that blur Group is disrupting the status quo. That part, at least, is true. But Father, we have sinned. We did a naughty and told a [...]
Hello, good morning and welcome to another Friday blur Group blog digest. If you’re new to this weekly Friday feature, this is where we take a look back at some of the best posts from across blur Group’s network of blogs. If you’re a regular visitor, you know the drill already and our recap starts….now! [...]
The old saying goes: ‘two heads are better than one’. So lots and lots of heads must be even better? Right? Some would say otherwise, that utilising Crowdsourcing for things like testing and improving open source software or gathering data is risky and will lead to poor results and unreliable data. That the wisdom of [...]
How do you host an office Christmas party when you have 8,000 staff/Crowdies spread all over the globe? Well, we’ve come up with the answer - we’re holding our annual knees-up on Twitter this year at #blurParty. It will take place from 4 – 5pm GMT on Thursday 16th December and the coolest stuff will be [...]
In 2006, Jeff Howe, a writer at Wired magazine, came up with a new concept for the Internet and he called it Crowdsourcing. He defined Crowdsourcing as the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a crowd), through an open call. Crowdsourcing [...]
The best blogs have the best content- whether generated by outsiders or by the blog editors themselves. For a blog to be of any value, they must be useful, interesting, at times humorous but above all, engaging. And while inspiration for content might be lacking on occasions- that’s actually the easy bit.
This weekend marks the moment where the people of Britain put their clocks back one hour to welcome the beginning of darker and colder evenings… That’s a bit negative, so we thought we’d turn the clocks back and give you a flavour of what has been happening at blur Group over the past fortnight!
Just a little video interview with Philip Letts, the founder and CEO of blur Group. Find out more about what we do, where we’re going and the world of Crowdsourcing…
Yo! As many of y’all know blur Group just hit da Campaigns listing of Top 10 Creative Agencies worldwide. That’s right. That’s wild. That’s RAP! And that’s one milestone a down bros. So as yo next gig we produce’d this worlds first Crowdsourcing Rap. Ja homies. So here goes – dig:
Well that’s it then. The summer is over. The kids are going back to school, work outfits are in transition and we’re all bracing ourselves for colder, windier, rainier and generally darker days. So not a lot has changed then really- in Britain at least.
Today marks the launch of blur Group’s next generation website- the latest step in our bid to challenge the world’s largest agencies. We believe Crowdsourcing will redefine the concept of creative agency and marketing services- which is just as well- we’re the leading Crowdsourced creative group.
Crowdsourcing is the new word on the advertising street. Already a hit in the U.S, Crowdsourcing has increasingly gained currency in the vocabulary of British advertisers and marketers this year, thanks to influences from politics, business and the rise of social media.
blur Group, the leading Crowdsourced Creative Agency, today launched a new Crowdfunding initiative aimed at helping tomorrow’s entrepreneurs find money for FREE under the strap line – ‘Social Funding for Tomorrows Ventures!’ Using its skills, software and knowhow blur Group have been quietly recruiting entrepreneurs from around the world under project ‘Innovatrs‘.
This video about says it all. blur Group’s roots. Tomorrows organization with todays trends – design-driven, Crowdsourced and social media marketed. All in the cloud – defining and driving Agency 3.0. Why blur Group turns more than a few heads. Join us.
‘CROWDSOURCING’- it’s the buzz-word that seems to be puzzling the mainstream British political parties in their preparation for next month’s General Election. Crowdsourcing proved a key jigsaw piece for the Democrats and Barack Obama in the U.S. Presidential election campaign and we all know what happened there.
More than a quarter of British adults (of working age) are currently out of work, according to a study conducted by the Office for National Statistics (ONS) earlier this month. Traditional back to work schemes and corporate hiring programmes will not get us out of this mess quickly enough but new working methods and initiatives [...]
Expertsourcing. Yup, that’s another term to add to your mental back catalogue of fancy words to use at a marketing job interview. What is expertsourcing you say? I’ll leave it to Rick Liebling, the author of Eyecube, to explain…
What’s an ‘online crowd?’ At first glance, the question appears so simplistic that even the dinosaurs of the internet age might feel they have a chance. A crowd of people…that meet online? Yes… but, no. It’s slightly more complex than that Grandpa.
Sparxoo, a US research firm focused on innovation and digital strategy, wrote a cool article yesterday on ‘Building the Crowd.’ They talk about 3 leading Crowdsourcing projects including Groupon, Kiva and blur Group. Examples of real businesses building sustainable business models around Crowdsourcing. ‘blur Group takes crowdsourcing to a whole new level — creating powerful [...]
blurGroup.com Version 3 is live! Buyer focused, marketplace drive. Faster than ever. Do you need a Crowd?
Tina Brown, over at The Daily Beast, wrote a powerful if somewhat negative article last year about ‘The Gig Economy’. This followed research they did which revealed that nearly a third of Americans do multiple gigs or freelance jobs. It seems that the days of full, dependable, monogamous employment are over – at least for [...]