Now we all know about Aol.’s demise from Warner Brothers and yes they had the right idea, a fresh start and a new brand. A brand that will put their past behind them and lead them into the future. However the execution of this process seems to have gone wayward. I have a feeling that [...]

Kellogg’s have become so concerned about supermarket cereals that they are now using a laser to burn their brand into each individual corn flake! Helen Lyons, lead food technologist at Kellogg’s, said: ‘In recent years there has been an increase in the number of own brands trying to capitalise on the popularity of Kellogg’s corn [...]

A recent survey by CoolBrands revealed that Apple’s iPhone is now more desirable than an Aston Martin! A closer look at the list tells the bigger story about Apple’s brand, they took 3 spots out of the top 5! Apples dominance is unsurprising – consumers are way too happy to queue for the latest gadget. [...]

While blur Group’s busy preparing for the public launch of its Human Brands programme next week – we celebrate the ultimate ‘Human Brand’ – Michael Jackson. To inspire our crowd members. And promote the individual. Because in the 21st Century individuals, not corporations will drive change.

blur Designs traveled over to the trendy Shoreditch House last night to see their latest Human Brand project, Rabia. Here she is singing ‘Fronting’. It was a great gig and the crowd loved her. blur Designs is onto the next stage of Rabia’s Human Brand, watch this space!

‘In this century human brands will become as powerful as any corporate brand’. Artists, actors, singers, entrepreneurs, chefs and bloggers brands can become as valuable as any Walt Disney, Nike, News Corporation, Kellogg’s, Google, Microsoft or Amazon. The power is shifting from distributor to creator. Middleman to artist. David Beckham is better known than Manchester [...]

P Diddy spoke with Mashable about his perspective on artists need to develop and control their personal brands on and offline – inc social media. “Before, it was just at live shows, now you have to be able to do a great live show, you have to be able to do a great online interview, [...]

blur Group has recently launched blur Designs which is a design agency for business and human brands™. blur Designs was architected to change the old stagnant design agency approach. ‘We’re cutting out the crap’, which enables us to give you outrageous value without compromising on quality. We’re crowdsourced, so we have a focussed, hand picked [...]

blur Designs is busy behind the scenes preparing to launch ‘Human Brands’. After all, why should us humans not design and develop our own brands? Surely branding is not the preserve of corporates alone. And in this new world of endless 15 minutes of fame and one hit wonders pumped through MySpace, Twitter or TechCrunch [...]

Design is rapidly moving from posters and toasters to include processes, systems, and organizations. Design is the accelerator for the company car, the power train for sustainable profits. Design drives innovation, innovation powers brand, brand builds loyalty, and loyalty sustains profits. If you want long-term profits, don’t start with technology—start with design. Start with blur [...]

‘How important do you think branding your twitter profile is?’ This was the question asked of me at the latest blur’d Meetup. The answer is obvious, VERY IMPORTANT! Would you have a website or even a business card without your logo & branding applied to it? Of course not. Twitter should be seen as an [...]