In the five blogs of blur Group we write about what excites, dismays and interests us. As the year draws to a close, let’s take a look back at the most-read blog posts of 2011 – what do they say about you, dear reader? In the blur Group blog, you looked to us for amusement [...]

It’s come to our attention that there’s still some businesses that have blogging reservations. In the past we’ve talked about how to blog, tips and techniques on writing the perfect corporate blog and generally how to make blogging part of your social mix. So we don’t think we need to convince many of the good [...]

Social media is all about mass participation.  Millions of people have Twitter accounts, Facebook profiles and blogs – the trick is finding the most influential people and engaging with them. How do you measure influence?  There’s no definitive answer because ‘influence’ can mean many different things. But generally it can be broken down into three [...]

The best blogs have the best content- whether generated by outsiders or by the blog editors themselves. For a blog to be of any value, they must be useful, interesting, at times humorous but above all, engaging. And while inspiration for content might be lacking on occasions- that’s actually the easy bit.

Blogging’s been around for just over a decade. There are something like 200 Million blogs in the ether. 43% of businesses in the US are expected to blog in 2011. It seems there’s a writer in all of us. And yet the blog hasn’t really changed that much. It’s still basically a date stamped, comment [...]

“I don’t have enough time for twitter, Facebook or blogging.” What if it paid back 200% of your time invested? Photo by Marchin Chady via Flickr ‘Not having enough time for social media’ sounds like the title of a summer song. You listen to it again and again, without asking yourself why. Maybe we should [...]

You decided that you need a blog to get your brand out there. You’ve figured out how to promote it. Now the time comes to get real productive and post regularly. Where do you get ideas for your next post and the one after that and on? Photo by zetson via Flickr Developing a content plan [...]

We’re pretty confident that we’ve convinced you that blogging is key to your brand, so now let’s talk marketing. Photo by Bashed via Flickr You’re set for success, you picked your blogging platform and got it professionally designed. So what happens now? It’s highly likely that you’ll only be talking to yourself unless you get [...]