At blur Group, we’ve seen the waves of Crowdsourcing adoption, reaction and probably overreaction since Jeff Howe first coined the term back in that 2007 Wired article. We’ve witnessed the positive idea of the wisdom of crowds, and some of the negativity that there must be something flawed in a model where many can compete for [...]

When something truly new and innovative comes along, it can be easy to dismiss it as a fad or something that’s already been done before. And even if something has been done before, it’s worth considering why the concept hasn’t taken-off and become ingrained across society. Much has been written about Facebook and how it [...]

As I combined sugar, spice and all things nice into the latest batch of holiday treats, it made me wonder that as Crowdsourcing starts to become a more recognised practice, is there a way to ensure the perfect Crowd mix? With blur Group Crowds now exceeding 8000 here’s some things we’ve observed about that magical [...]

2010 has seen blur Group’s Creative Crowdsourcing approach gain sizable momentum with large corporate clients, new startups and Crowds of Crowdies. Stirring up the world of advertising, it’s time to consider what’s going to happen in 2011 and what will win out. 1) Marketing will return to its first love: creativity. This year, new platforms [...]

BEWARE – this blog is about us. But then, we think we deserve it. A few weeks ago the marketing services world was shocked to discover that blur Group was ranked as the worlds 7th largest Creative Agency. WHAT? WHO? CHEEEEKY! Since then we’ve been swamped with brands and SME’s wanting to use our Crowds [...]

This video about says it all. blur Group’s roots. Tomorrows organization with todays trends – design-driven, Crowdsourced and social media marketed. All in the cloud – defining and driving Agency 3.0. Why blur Group turns more than a few heads. Join us.

There is a lot of buzz around B2C Crowdsourced advertising campaigns. The likes of Pepsi and Unilever have stolen the Web bylines with marketing concepts suckled from diverse crowds of video producers and other creatives using cash prizes and social networks.

In 2008 Maurice Levy, the Chief Executive of the world’s fourth largest advertising and marketing company, Publicis, dropped a marketing bombshell upon his fellow professionals. “The very model of our industry is being called into question,” said Levy. “The model today is no longer valid, no longer relevant.” He was right.

blur Marketing has just launched the all new, dancing and singing blur-Marketing.com. Check in. ‘Need a (marketing) campaign?’