It’s been a while since we’ve considered Crowdsourcing in this blog. This week saw the appointment of Jeff Howe, who coined the term and defined it, to crowdsourcing.org. Yesterday blur Group  presented to CMOs in the MENGonline network on how Crowdsourcing is helping to disrupt Madison Avenue with a new model for Creative Services.  It [...]

2010 has seen blur Group’s Creative Crowdsourcing approach gain sizable momentum with large corporate clients, new startups and Crowds of Crowdies. Stirring up the world of advertising, it’s time to consider what’s going to happen in 2011 and what will win out. 1) Marketing will return to its first love: creativity. This year, new platforms [...]

Crowdsourcing is the new word on the advertising street. Already a hit in the U.S, Crowdsourcing has increasingly gained currency in the vocabulary of British advertisers and marketers this year, thanks to influences from politics, business and the rise of social media.