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Our World in 2015

22/12/2010 | blur Group | philipletts | No Comments

I’ve read so many articles with predictions for 2011 that I thought I would try and look a little further out.

Here’s our world in 2015:

- Smartphones and tablets will be as numerous as PC’s and TV’s

- 50Mb broadband will be standard in all major urban centres

- App stores will be prevalent across any phone, PC, laptop, tablet, TV or car. Websites will be apps – not sites

- Cloud Computing will be a $50bn+ a year industry and browsers the standard way to access company and personal software

- The browser wars will be hotter than ever – Google’s Chrome will challenge Explorer and Firefox

- Facebook will be a massive public company getting attacked from all sides by laggards Google and Microsoft and a bunch of new, niche social networks

- Google, Apple and Microsoft will have bought a host of Web 2.0 leaders and innovators including Twitter. IBM, Oracle and HP will be giant Cloud conglomerates shifting to SaaS and Web apps, still driving growth through M&A – with Salesforce.com the key prize

- The worlds economy will be growing at a clip – the new bubble will be Green and clean energy startups and stocks

-  The economic order will be shared more equally between the 7 world economic powers of US, Europe, China, India, Japan, Russia and Brazil

- Crowdsourcing will enable 21st Century democracy and the worlds ‘flattening out’

- The Internet economy will drive most industries while digital products and services will continue to re-shape the world. Old media (i.e. print) will be dead. Digital media will control. Internet protocols will enable every gadget including boats, cars, planes and trains.

- The ‘Social’ revolution driven by social networks, social marketing with advertising and social media will be the way consumers and businesses share information and communications leading to a total disruption of 20th Century organizations, communities and work practices including sales and marketing approaches

- Agencies will get disrupted – Web based, networked agencies will be the future

- Capital will flow more widely and traditional banks and lenders will be disrupted by Crowdfunding initiatives and micro lending

- Entrepreneurs will need almost no capital to start a new digital business and so the old concept of early stage venture capital investing will die

- China will be more influential on the world stage than the US

- Obama will be out of office. Europe will have a higher profile, more influential President. Putin will control Russia. The Euro will survive – just. Ireland and Greece may have left the single currency for a while. The Middle East will be little changed

- Big businesses will be as powerful as ever but innovators more resourceful and influential. Technology will be everything

- TV networks will become online Video sites – global TV talent shows all the rage, unearthing tomorrows bands, artists, cooks, speakers, comedians, dancers and entrepreneurs

- The electric car will be a reality

- The new world wars will be fought across the Web. Battles will be over freedom of speech, data security, privacy, IP, PR, espionage, net neutrality and digital media to digital economy to Web based democracy or totalitarianism

- The East will continue to grow at the expense of the West

- Oil, basic commodities, water and food will be officially ‘scarce’ – climate change the norm.

- Entrepreneurs will be our hope. Celebrities our muses. Politicians the laughing stocks. Big business our punch bags. Family our shelter.

- Virtual friends, travel and entertainment will be our escape. Art, fashion and food our analogue whims.

That’s 2015 – this is our world. So where will you be?

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