We love deadlines at the Creative Services Exchange. One of the advantages of having over 12,000 creatives from around the world is that as one working day finishes, another starts. It’s 24*7 creative delivery. So if you really have an urgent deadline, then someone will be there wanting to respond to your brief. And ready to start when you’re ready.

It’s one of the many benefits that we can show to the CMO. We’ve talked a lot about the value that you can see by briefing the Exchange but sometimes it’s not really a cost issue. Many briefs arrive because time is running out, but the creative cup is not running over. We hear scenarios like these:

• The in-house team takes on a special project but the daily workload wins out.
• You lose your studio slot in the agency schedule.
• The creative just isn’t what you’d hoped for and you’ve reached maximum amendment rounds some time ago. Bills mounting, creative not appearing.
• It’s urgent but there’s no capacity with your current suppliers.

For the CMO it’s like there’s a clock ticking over your head. An overdue campaign has ramifications across the business. The product packaging delay that means the new product launch gets held back. Bottom line impact. The customer communication that misses and so alienates your loyal customer base.

Don’t be phased by this. Our creatives and agencies can step in. You can make the most of your remaining budget rather than watching it ebb away.

There is no alternative. Brief the Creative Services Exchange.